A Little About Us…
What do we do?
We help companies reach today’s young and diverse consumers through cause-driven marketing and PR services that drive business results with social impact.
How did we get started?
The company was founded in 2013 by Kristin Messerli. Kristin was working as a social worker and community organizer with the immigrant population locally and abroad for over 7 years and helped launch international social enterprises. She realized the importance of cross-cultural communication and branding with social purpose as a means to successfully reaching a young and diverse population and developed best practices for community engagement and marketing.
Who are we?
While we work passionately and exhaustively, we value “life first” in our company, which means we put people before profit. Our team consists of only highly effective people, who work hard and play hard. Most of us are avid travelers, we all love our pets, and we live and work from our favorite places in the country. If you’d like to join our team, inquire at firstname.lastname@example.org.
Our Mission: is to help companies better reach and serve young and diverse communities through transparent, mission-driven marketing.
- Multicultural marketing
- Mortgage and real estate
- Market research and demography
- Community partnerships
- Branding & PR
- Social media
- Diversity compliance
- Cultural competence
- Social entrepreneurship
Who We're Working With:
- National MI
- Alterra Home Loans
- Wells Fargo
- WFG National Title
- Mortgage Financial Services
- Vision Property Management
- Mortgage Coach
- Sandy Springs Bank
Kristin MesserliFounder & CEO
Kristin Messerli is a national speaker and management consultant on the topic of business growth through social impact. She is the founder of Cultural Outreach, helping companies reach Millennials and underserved segments through employee training and corporate strategy. Kristin has spoken at over 100 conferences, including the Mortgage Bankers Association, the American Bar Association, and Harvard Business School. Kristin is also the Managing Editor for Mortgage Women Magazine and sits on the MBA's Diversity and Inclusion Committee. She co-authored the MBA's Compliance Toolkit for Section 342 and is published in numerous publications on the topic of diversity in the workplace. Kristin holds over 13 years of experience working in multicultural business and social work. Prior to starting her business, Kristin was a social worker and community educator in the Latino immigrant community. She also led teams of volunteers locally and abroad to develop sustainable business practices, and she has consulted for multinational social enterprises with the Center for Creation of Economic Wealth (CCEW). Kristin was trained by former McKinsey consultants at the University of Oklahoma, where she earned her Master of Public Administration.
Don MaxwellBusiness Development Consultant
As a leading advocate for business opportunities in underserved markets, I recognize that our marketing strategies and products have to be more tailored in order to be more effective. Opportunities like risk management, loan origination, automated underwriting, closing and servicing are just a few areas where partnership possibilities will be available in the coming years. We can no longer hide our heads in the sand and not take part in this vastly diverse yet virtually untapped market. The future of our businesses depends on us making the right decisions now. Some say there is a void in leadership in both the minority and non-minority communities as it relates to the “Underserved Markets”. The right individuals have not been strategically positioned in the C-Level Suites in order to gain ground in these markets. By having the right individuals in these C-Level positions, the chances of achieving a larger market share is much greater. Ultimately, strategically expanding in these markets would constitute good business and not just for making quota.
Mikki HernandezProduction Manager
Mikki studied at UCLA earning a degree in Communication Studies. She has a wide range of experience in this field across different industries including digital public relations, entertainment and the performing arts. She embraces the opportunity to apply her skill set within Cultural Outreach Solutions working alongside a driven team that is built on creative thinking and collaborative client services. Her strengths lie in research & development along with operations management. As a millennial herself, she finds that it is important to understand how best to combine traditional business practices with emerging ideas and technologies to allow for building strong working relationships across generations. Originally from central California, she comes from a diverse background which has shaped her with a desire to better understand different cultures and perspectives.
Taylor PotterVP of Operations
Taylor Potter is Cultural Outreach’s Vice President of Digital Strategy, overseeing the growth of ModernLoanOfficer.com, a platform dedicated to social media leadership. Taylor has devoted her professional career to building businesses, with a background in strategy, operations and talent development. Prior to joining Cultural Outreach, Taylor served as the Director of Operations for The Pioneer Woman Mercantile, launching the company’s retail and online businesses and managing shared services, growing the company from 10 to 200 employees. Taylor holds over 10 years of experience in talent development. As Director for the Center for the Creation of Economic Wealth (CCEW), Taylor lead business development with CEOs and entrepreneurs, leading strategy for attracting and retaining talent, and coaching organizations on innovation, social ventures and company culture. Dedicated to community building, Taylor has held leadership positions with business and kitchen incubators, innovation grants and social venture competitions. In 2017, Taylor was honored as Oklahoma Magazine’s 40 under 40. Taylor graduated summa cum laude from the University of Oklahoma in May 2011 with B.A.s in Economics and International Studies. Together, her and her husband Kaleb, own and operate four radio stations in Kansas.
Sarah VitaClient Engagement Manager
Sarah is the Production Manager for a variety of projects with Cultural Outreach, including content development for consumer education, social media and Mortgage Women Magazine. She graduated from University of Southern California with a Bachelor's degree in English Literature, and minors in French and Film with a variety of experience in tour management, production and data collection for companies like NASA. Her breadth of experience in both the arts and technology has enhanced her ability to work in multiple fields and participate in the growth of a startup. As an avid traveler, she has visited over 14 countries with experience working abroad, which helps her understand the needs of today's diverse consumers.
Ashley SmithGraphic Designer & Creative Lead
Ashley Smith leads our creative design and production of visual content. She graduated from Oral Roberts University with a BA in Graphic Arts, and she has worked as the Art Director for a creative agency for over 5 years. Check out her portfolio here: http://www.theashleysmith.com
Cindy SmithBusiness Manager
Cindy holds over 30 years of experience in the mortgage industry. With a BA in Business Administration from West Texas A&M, she assisted in the development and growth of PrimeSource Mortgage. Currently, she manages the administrative tasks and business development strategy for Cultural Outreach. Cindy is also a Certified Integrative Wellness Coach and Personal Trainer for professional women. She has been helping women achieve their health and fitness goals locally and abroad for the past 15 years. She is the wellness contributor for Mortgage Women Magazine.
Advisors & Consultants
Advisor, Founder/CEO of Mortgage Coach
Advisor, Harvard JD/MBA
Creative Director & Web Guy
Founder of NAMMBA, VP of Growth & Strategy, Silverton Mortgage
Content Development Coordinator, Founder of Nifty & Swell, Military Spouse Advocate